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Research and Markets: The Softletter SaaS (Software as a Service) Report - An Invaluable Resource for Running a business based on the SaaS Business Model

Dublin - Research and Markets ( has announced the addition of the "The Softletter 2010 SaaS (Software as a Service) Report" report to their offering.

541 pages of invaluable data and survey results on SaaS from the viewpoint of technology providers. This report includes the most extensive benchmarking data available in the SaaS market today, Jeff Kaplan, Managing Director of THINKstrategies, Inc. and the SaaS Showplace.

The Softletter SaaS Report is the most up-to-date source of metrics, benchmarks, and information available today on software publisher's attitudes and best practice approaches to the SaaS tsunami sweeping the industry. If your business is SaaS-based or will be impacted by SaaS, this report is a must purchase.


Comprehensive study of all aspects of running a company on the SaaS business model. Report covers: Mergers & Acquisitions, churn and renewal rates, adoption of multi-tenancy, security standards, uptime guarantees, use of open source, pricing models, marketing and sales, pricing models, channels, and much more.

Reasons to Buy:

- CEO, CFO and COO's - An invaluable resource for metrics and benchmarks for running a business based on the SaaS business model.

- A unique resource based on hard data that provides that guides you to business strategies and tactics most likely to succeed.

- If your company is either introducing a SaaS product or will be impacted by SaaS the Softletter SaaS Report is a required presence in your R&D, sales, and marketing toolkits.

Key Topics Covered:

Introduction and Methodologies

Company Profiles and Demographics

SaaS Revenues, Pricing, Upgrades and Installation

Product Architecture and R&D

SaaS Security, Standards and Audits

SaaS Escrow and Fallover/ Failover Services

SaaS Regular and Alternate Reseller Channels

SaaS Regular Reseller Channels

SaaS Sales Metrics

SaaS Marketing Metrics

SaaS Customer Service

SaaS Initial Deployment and Professional Services

Product Management and SaaS

SaaS Articles

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