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Infobright Helps Visual Effects Leader Weta Digital Optimize Film Rendering Process and Infrastructure

TORONTO -- (Marketwire) -- 05/30/12 --

News Summary:

  • Weta Digital, the Oscar-winning company that created the visual effects for films such as "Lord of the Rings," "Avatar" and "Rise of the Planet of the Apes" selected Infobright's analytic database for near-real time analysis of data generated from the film-rendering process.
  • Weta Digital chose Infobright when deciding to increase its investment in long-term data analysis for its render pipeline. Now Weta Digital can store and analyze the detailed data needed to optimize the film rendering pipeline and the massive, 42,000 core Renderwall (rendering server farm).
  • Infobright delivers up to 20:1 data compression; fast ad-hoc analytics allows Weta Digital the ability to store years of detailed data.

Full Story:

Infobright today announced that Weta Digital, the Oscar-winning visual effects company, has deployed the Infobright® analytic database to enable near-real time analysis of data generated from the film-rendering process. Weta Digital, best known for creating the visual effects in blockbuster feature films such as "Lord of the Rings," "Avatar" and "Rise of the Planet of the Apes" chose Infobright for its high performance with ad-hoc analytics, high rate of data compression which reduces storage requirements, and its ability to eliminate some of the database administration work required by other database solutions.

Creating visual effects in movies requires enormous processing power and data storage. Generating just a single frame may take hundreds or thousands of hours of compute time. The combination of increasingly complex visual effects and strict production deadlines make it imperative to maximize the efficiency of the available processing resources and the production pipeline.

As individual visual-effect shots are rendered (using specialized programs to create computer-generated images), data is captured and loaded into the Infobright database. This information includes how long each of the 600,000 rendering commands executed daily take to run; whether the command was successful; how much of the Renderwall resources were used for each shot; which systems produced errors, and much more. Analysis of this data is critical to production staff for ensuring high-quality effects within required deadlines; to the IT staff (known as "wranglers") managing the operation of the Renderwall; to production engineers using this data to identify ways to streamline the rendering process and enhance software quality; and to Weta Digital management using this data for overall optimization of current operations as well as planning for future projects.

Weta Digital invested in Infobright to improve its long-term data analysis for its render pipeline. With Infobright's high rate of data compression, fast ad-hoc query performance and low-administrative overhead. Additionally, Weta Digital is now planning to archive this data and make detailed cuts of the data available across the company to a diverse set of users.

Supporting Quotes

"The ability to capture, store and analyze all of the data we are generating brings enormous benefits to the facility. Using Infobright helps us identify problems more quickly, allocate our processing resources more effectively, and with less administrative effort."
- Kathy Gruzas, Chief Information Officer, Weta Digital

"Weta Digital's use of Infobright is a perfect fit for our technology, enabling them to analyze high volumes of machine-generated data streaming in continuously. We find it exciting that our technology is supporting Weta Digital's visual effects process, and contributing to their continued success."
- Don DeLoach, CEO of Infobright

About Infobright

Infobright's high-performance database is the preferred choice for applications and data marts that analyze large volumes of "machine-generated data" such as Web data, network logs, telecom records, stock tick data and sensor data. Easy to implement and with unmatched data compression, operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit or join our open source community at

All names referred to are trademarks or registered trademarks of their respective owners.

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Media Contact:
Jill Hara
Kickstart Consulting for Infobright
Email Contact or Email Contact
+1(310) 292-1213

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