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Society for Information Display Rolls out Stellar Line-up of Key Highlights and Must-Sees at Display Week 2009

The Society for Information Display (SID) announced today some of the latest highlights and must-see events transpiring at Display Week 2009, in San Antonio, Texas. As the leading global organization dedicated to the advancement of electronic display technology, SID’s week-long 47th annual International Symposium, Seminar and Exhibition continues to serve as the premier venue for the electronic display industry to unveil its latest advances. This year will see a number of notable new developments in touch interfaces, green technology, display measurement standards, flexible and 3-D displays, pico-projectors, advanced television systems and “electronic skin” technology, among others.

Display Week 2009 will be held at the Henry B. Gonzalez Convention Center from May 31 – June 5. Tuesday morning, June 2, will feature keynotes spanning a variety of compelling and timely topics ranging from LCD and 3-D displays to plastic electronic displays. This year’s keynote speakers are Dr. In-Jae Chung, executive vice president and chief technology officer of LG Display, Korea; Dr. Yasuhiro Takaki, associate professor for the Institute of Symbiotic Science and Technology at the Tokyo University of Agriculture and Technology; and Mr. Martin Jackson, vice president of technology for the Cambridge Technology Center at Plastic Logic.

The symposium portion of Display Week will span four days and feature 69 sessions of invited and contributed papers, with all the major technologies under development in electronic displays represented. In addition, there will be a special session held on June 3 devoted to the efforts of SID’s International Committee for Display Metrology (ICDM), which is developing a new set of display measurement standards. Backed by the world’s best display evaluation and qualification experts, this new set of display measurement standards will provide the first major update to this field since 2001, and include new technologies such as OLEDs and 3-D displays. These standards are aimed at providing value to display experts and the general public interested in electronic display technology.

The symposium at Display Week is primed to showcase some of the hottest developments underway among major industry players. Some key themes emerging from the symposium line-up include:


3-D display technology is coming of age. The recent success of 3-D movies and the support from major Hollywood studios to produce 3-D content is growing at an incredible pace and driving more theaters to convert to digital 3-D. This, in turn, is encouraging the movie industry to create more 3-D productions. 3-D displays actually encompass a broad range of technologies, including stereoscopic, volumetric and holographic displays. Display Week is where many of these approaches will demonstrate progress and make their case for being the 3-D technology of the future, both in the theater and in your own living room. Papers presented from Samsung and Toshiba will focus on LCD technology optimized for 3-D, making the prospect of 3D-TV a reality.


New this year will be seven sessions dedicated exclusively to various aspects of flexible display technology and developments that will create a host of new business and revenue opportunities across not only consumer-electronics markets, but also military and industrial applications. Papers from the Flexible Display Center, Kent Displays, Polymer Vision, Prime View, Universal Display Corp., Samsung, Sharp and Sony along with several key universities like the University of Illinois will highlight work underway at every level of the flexible display food chain.


Attendees at Display Week will also see new touch technologies expected to be within reach over the next few years. For example, the symposium and exhibits area will showcase new user interfaces designed to improve the ability of the user to interact with the device. Moreover, attendees can learn about the improvements being made in functionality, durability and cost as this technology becomes more widespread. Companies and universities like the Hong Kong University of Science and Technology, Konkuk University and Samsung are just a few that will be presenting their advancements in this arena during the symposium.

Plasma, LCD & OLED Displays

This year’s symposium will feature a number of interesting OLED papers from Doosan Mecatec/Veeco, Dupont Displays, Kodak/Semprius, Samsung SDI and Sony—further proving that this rapidly growing technology is going to give today’s mainstream LCD technology some tough competition over the next few years. That said, this year will show that LCDs still maintain their advantage as the most cost-effective source of high-quality displays, especially given new developments in viewing angle control, resolution, response time, energy efficiency, and cost. In fact, there will be no shortage of presentations or exhibitors focusing on developments in the LCD arena, including LG Electronics, Nakan Corp. and Asahi Kasei EMD, all of whom will be presenting on some novel approaches they are making within the LCD space. Display Week will also be the place to hear about the continuous improvements being made with plasma technology, including improving efficiency, while also highlighting the endeavors underway to lower production cost while increasing performance. These advances will be featured in presentations from Philips, Seoul National University and Hongik University.


This year saw an increase in the number of papers being submitted on projection displays, which reflects the great deal of activity and new developments in this arena, including the area of pico-projectors. The CEO of Display Week exhibitor Microvision, Alexander Tokman, says it best, “Pico-projectors represent one of the most exciting growth engines in a display market ecosystem. With mobility applications such as smart phones, PMPs and handheld gaming devices becoming increasingly popular, the utility and enjoyment of the content on these devices is limited due to the small display screen size. Pico-projectors are expected to break this barrier. As either a plug-n-play accessory device or as an embedded solution, the pico-projector opens up a new ‘big’ display experience to users.” Other companies and academia that are presenting on their respective endeavors in projection include Ghent University, OSRAM, the National Central University in Taiwan, Samsung and the University of Washington.

Going Green

The display industry has significant endeavors underway to accelerate innovation around energy-efficient display technologies and greener manufacturing techniques. Companies have found that they can treat environmental challenges as a means to differentiate themselves from competitors, and drive market share and profitability. Current approaches include developing new materials, lighting sources and system designs to lower energy consumption, reduce waste and toxic materials, and save scarce natural resources. Examples will abound at Display Week of companies “doing well” by “doing good”, be it in the form of oral presentations or exhibitors such as 3M, AED Rugged Tablets, Corning, Conductive Compounds, DELO, DisplaySearch, Fujitsu Components America, LG Display, Microsemi, N-trig and Qualcomm, to name a few.

These are just a few of the hot topics that will be explored, discussed and highlighted in comprehensive detail during the week. The exhibition show floor will be open from June 2 through June 4, and feature 250-plus companies specializing in display electronics, components, systems, services, manufacturing equipment and applications. {For a sampling of what companies will be showcasing at their respective booths, please refer to the Editors’ Addendum that accompanies this release.}

Lastly, some other noteworthy events being held during Display Week include:

  • Business Conference (June 1/produced in collaboration with DisplaySearch)—focusing on the challenges and opportunities of commercializing display technologies, while offering executive insight from a market perspective.
  • Investors Conference (June 2/produced in collaboration with Cowen and Company)—featuring presentations from leading public and private display companies on the investment opportunities afforded by the display industry.
  • Sunday Short Courses on Fundamentals (May 31), Display Technology Seminars (June 1), and Application Tutorials (June 2)
  • SID’s prestigious Display of the Year Awards, which will be presented at a special keynote luncheon on June 3 at noon in Salon E of the Marriott Rivercenter Hotel. This year’s speaker will be Tim McLaughlin, head of the Department of Visualization, College of Architecture at Texas A&M University.

About SID

The Society of Information Display (SID) is the only professional organization focused on the display industry. In fact, by exclusively focusing on the advancement of electronic-display technology, SID provides a unique platform for industry collaboration, communication and training in all related technologies while showcasing the industry’s best new products. With more than 6,000 members worldwide, the organization’s members are professionals in the technical and business disciplines that relate to display research, design, manufacturing, applications, marketing and sales. To promote industry and academic technology development, while also educating consumers on the importance of display technology, SID hosts more than ten conferences a year, including their annual showcase event Display Week, which brings emerging companies, display giants, industry and academia all under one roof to showcase technology that will shape the future. SID’s global headquarters are located at 1475 S. Bascom Ave., Ste. 114, Campbell, CA 95008. For more information, visit


3M (Booth #203): 3M will be showcasing its Vikuiti™ reflective polarizers, which improve the energy efficiency of LCD display devices by an average of 30 percent. By recycling light in the backlight, Vikuiti reflective polarizers increase the amount of light that can be used by a display.

Artificial Muscle (Booth #245): Artificial Muscle (AMI), Inc.’s haptic solutions, based on its patented electroactive polymer (EPAM™) platform technology, are revolutionizing user interface design. EPAM actuators improve power efficiency, support open source programmability, and offer low-latency tactile feedback for the latest multimedia devices and displays.

Endicott Research Group (Booth #470): LCD backlighting power and control specialist ERG will feature a new family of generic, price-competitive Smart Force™ CCFL backlight inverters to complement its established range of custom inverter products. ERG will also exhibit the industry’s largest selection of plug-and-play drivers for LED backlights.

The Fraunhofer Institute for Photonic Microsystems (Booth #101-4): Fraunhofer IPMS will be exhibiting an advanced version of a bi-directional microdisplay, which displays an image and acts as a camera at the same time by interleaving display pixels and photo detectors in a mosaic style. Also to be featured is an OLED-based backlight for autostereoscopic 3D displays.

Kent Displays (Booth #265): Kent Displays will be talking about the full operation of its new roll-to-roll production line. The new line manufactures Reflex™ LCDs from rolls of conductor-coated plastic—the first of its kind in the LCD industry.

LG Display (Booth #429): LG Display will showcase a wide range of LED backlit LCDs with high resolution and slim designs, as well as its eco-friendly LCDs. The company will also show its 480Hz LCD panel for TVs, AMOLEDs and other next-generation technologies.

Merck KGaA/EMD Chemicals (Booth #535): Merck will feature its polymer-stabilized vertical-alignment (PS-VA) mixture, a novel LCD technology that enables displays with very fast switching and very high contrast, as well as high transmission.

Microsemi (Booth #239): Microsemi will highlight its latest energy-saving display technology and conduct product demonstrations of its first complete plug-and-play system solution for driving multi-string LED backlit panels, and Power Over Ethernet (PoE) technology for SSL color applications.

Microvision (Booth #627): Microvision will be demonstrating how it is breaking the ‘small-screen barrier’ of today’s mobile devices. Based on PicoP™, its ultra-miniature laser display engine, SHOW WX is a pre-production laser pico projector that displays widescreen full-color, high-resolution, high-contrast images that are always in focus on any projection surface.

Optrex (#765): Optrex will show their full line of TFT-LCD products with LED backlights, ranging in size from 5.7-inches up to 15-inches. Other exciting products that will be shown will be super high bright TFT-LCD for outdoor applications, factory assembled touch screen, round shape TFT, etc.

Photo Research (Booth #404): Photo Research will feature its PR-730/735 SpectraScans, which are the latest in their SpectraScan series and feature a full-color touch screen display, USB, RS232 or Bluetooth wireless interfaces, up to eight measuring apertures and user selectable bandwidths.

Qualcomm MEMS Technologies (#635): Qualcomm will showcase the scalability of mirasol displays and their placement in an ever-expanding product portfolio. Insights on industry metrics for emerging display technologies will also be released, as will research on the green impact of the energy efficient mirasol display technology.

Touch International (Booth #742): Touch International will be showcasing exciting new concepts that will include projected capacitive pen input touch solutions, new EMI solutions and large format touch screen solutions to strengthen its stance of being the most responsive and solution-oriented touch screen manufacturer.

Zytronic (Booth #519): Zytronic will showcase its projected capacitive technology (PCT™)-based touch sensor portfolio, including a ZYBRID® touch sensor that features a mirrored glass effect. Also on exhibit will be its ZYPROFILM® flexible touch sensor, designed for rear-projection systems in retail applications.

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