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Reportlinker Adds Mobile Email 2009: Challenging Blackberry and succeeding in the consumer market

As handset technology continues to improve, increasingly more mobile devices are offering mobile email services. Consequently email is being positioned as a feasible communication method around the world. The days of mobile email being predominantly used by enterprise users are fading. So what are the financial opportunities in the consumer email market?

The transformation of handsets and the way they are thought of by consumers is changing. Smartphones and Blackberrys are no longer perceived to be a phone solely operated by the business user. The integration of such features as multimedia players and embedded cameras, coupled with more consumer-friendly price plans are helping handsets appeal to a wider audience. Are you taking the appropriate actions to improve mobile email adoption?

Every day 210 million emails are sent over fixed line internet, with sending and receiving emails being the most popular activity carried out on the internet followed by search. The ability to carry out email whilst on the move thus has huge potential and will be attractive to a huge pool of clientele. But can operators overcome the challenge of convincing consumers to use mobile email rather than SMS or MMS for example? How can you get the mobile email message across to consumers? Will consumers only use Blackberrys or can other Smartphones capture a big enough share of the mobile email market? What methods are your competitors utilising at the moment?

Technology vendors play a critical role in the proliferation of mobile email. The latest technology is helping to merge the consumer and enterprise markets together with users being able to handle numerous different email accounts from one device. This is also being complemented by the latest handset trends such as the inclusion of full QWERTY keyboards or touch screens, thus attracting users from both the enterprise and consumer markets. What role does your service or product play? How can you affect these markets?

Reading this exclusive management report will tell you the following:

• How will consumer email differ from enterprise email?

• What actions must be taken in order to increase mobile email usage?

• What affect will mobile email have on the likes of SMS, IM and social networking?

• What will be the dominant mobile email technologies?

• Who will use mobile email and for what purposes?

• Which geographical regions lead the way in terms of mobile email adoption? How will this change in the future?

The latest visiongain management report will provide you with valuable insight in to a market that has already taken off in a number of regions and is set to do so in many more around the world. Many consumers have the ability to immediately utilise mobile email already in their pocket, but are unaware of this. With further handset development, marketing and pricing in place however, it is set to become very important in the mobile world. How will email affect other communication methods? Can you afford to take no action and wait to find out?

Who needs to read this report?

• Mobile Operators

• Handset Manufacturers

• Webmail Providers

• Technology Vendors

Table of Contents

1. Executive Summary

1.1. Current Climate

1.2. How has the Market Progressed?

1.3. Vendors in the Market

1.4. Consumer email future

2. Introduction

2.1. Benefits of Email

Chart 2.1: World Internet Usage

Chart 2.2: US Most Popular Internet Activities

2.1.1. Consumer Email

2.1.2. Enterprise Email

2.2. Webmail

Chart 2.3: Most Popular Search Engines in Selected Areas, June 2008

2.3. Email Moving to Mobile

2.4. Email Moving to Mobile

2.5. Focus of this Report

3. Background and Current Landscape

3.1. Mobile Vs Fixed Line

Chart 3.1: Fixed-Line Internet Penetration Rates, January 2009

Chart 3.2: Mobile Phone Penetration, January 2009

3.2. Email in the Mobile Market

Table 3.1: Mobile Phone Connections by Bearer Technology

Chart 3.3: India Mobile Internet Users

Table 3.2: UK Internet User Statistics, July 2008

Chart 3.4: UK PC/laptop Email v Mobile Email Usage

3.3. Data Revenues

Chart 3.5: Mobile Data Traffic by Geography

Table 3.3: Mobile Data Traffic by Geography

3.3.1. Unlimited Data Plan Necessity? More than a Phone

3.4. SMS Popularity

Chart 3.6: SMS Usage in the UK, 2008 - 2014

3.4.1. SMS Under Threat?

3.4.2. Email in Japan

Chart 3.7: Difference in Character Limit, SMS v i-mode

Figure 3.1: i-mode Pictogram Examples

3.5. Smartphone Usage

Chart 3.8: World Smartphone Shipments, 2009 - 2014

Chart 3.9: Smartphone Shipments as a percentage of total handsets

shipped in 2009.

Chart 3.10: Smartphone shipments as a percentage of total handset

shipments, 2008 - 2014

3.6. User Interface

3.6.1. QWERTY Keyboards

3.6.2. Screen Size

3.7. Mobilising Email Accounts

3.8. Barriers for Mobile Email

3.8.1. Popularity of Broadband

Chart 3.11: Global Broadband Internet Access, 2007 - 2008

Chart 3.12: UK Residential Broadband Connections by Headline Speed,

September 2008

Table 3.4: Mobile Phone Achievable Speeds

3.8.2. Competition with SMS

3.8.3. Differences between Enterprise and Consumer Email

3.8.4. Background and Current Landscape Overview

4. Technologies and Standards

4.1. Push Email

4.2. Synchronisation

4.3. SyncML

Table 4.1: The SyncML Initiative

4.3.1. ActiveSync

4.4. Technical Protocols

4.4.1. P-IMAP

Table 4.2: Oracle Partners in Development of P-IMAP


4.5. Technology Overview

5. Technology Vendors and Synchronisation

5.1. Technology Vendors

5.1.1. Critical Path Mobile Email from Memova Personalisation Next-Generation of Memova

5.1.2. Emoze Consumer Edition Enterprise Edition

5.1.3. Inexbee

5.1.4. OZ Communications Email Services OZ Consumer Email

Figure 5.1: OZ Consumer Email Screenshot OZ SmartMail

Figure 5.2: OZ SmartMail Screenshot Nokia Acquisition Why have Nokia acquired OZ Communications?

Table 5.1: Nokia Mobile Social Media and Communications Agreements, 2006-2008 Abandon Intellisync?

5.1.5. SEVEN

Table 5.2: SEVEN content partners

Table 5.3: Selected SEVEN Networks mobile email deployments INQ Customer Survey

Chart 5.1: SEVEN World Customer Communication Types Used

Chart 5.2: SEVEN User Email Type SEVEN Overview

5.1.6. Good Technology Visto's Acquisition Good Technology Products Visto Products What impact will the new Good Technology have?

5.1.7. Technology Vendors Overview

5.2. Synchronisation

5.2.1. Apple MobileMe

Table 5.4: MobileMe Pricing

5.2.2. Funambol Ad-based Open Source Push Email Funambol v7.1 and v8

5.2.3. Google

Table 5.5: Google Sync Technology Supported Handsets

5.2.4. Nexthaus

Table 5.6: Nexthaus Partners SyncJe

Table 5.7: Nexthaus SyncJe Email-compatible Devices

5.2.5. Synchronica Synchronica Mobile Gateway

Table 5.8: Synchronica Mobile Gateway Supported Email Servers Synchronica SimpleMail Synchronica Overview Synchronisation Overview

6. Operators and Manufacturers

6.1. Operators

6.1.1. 3 Email on the Move

Table 6.1: 3 Email on the Move Services Unlimited Push Email

6.1.2. Orange Orange World

Table 6.2: Orange UK WAP enabled email sites

Table 6.3: Orange World Pricing

6.1.3. Pay As You Go Blackberry Facilitating Mobile Email

6.1.4. Vodafone Web Email Vodafone Email Plus

6.1.5. Operators Overview

6.2. Manufacturers

Chart 6.1: Mobile Phone Market Share, September 2008

Chart 6.2: Smartphone Market Share, September 2008

6.2.1. Acer

6.2.2. Apple

Chart 6.3: Apple iPhone Sales, December 2007 - December 2008

6.2.3. Hewlett Packard

6.2.4. Nokia Messaging

Table 6.4: Nokia Messenger Compatible Devices

Table 6.5: Nokia Messenger Compatible Countries Mail on Ovi Nokia Overview Mobile Email to be as commonplace as SMS?

6.2.5. Motorola

Chart 6.4: Motorola Mobile Devices Net Sales, Q4 2007 - Q4 2008 Defeat in Email?

6.2.6. Palm

6.2.7. HTC/T-Mobile/Google G1 Phone

6.2.8. RIM

Chart 6.5: RIM Revenue, Q3 Fiscal 2008 - Q3 Fiscal 2009

Chart 6.6: RIM Revenue Share, Q3 Fiscal 2009 Blackberry Handset Progression

Figure 6.1: Blackberry 857 SureType

Figure 6.2: SureType Handset Comparison Blackberry Pearl Blackberry Curve SurePress

Figure 6.3: Blackberry Handset Progression Timeline (side of page)

6.2.9. RIM Overview

6.3. Manufacturers Overview

7. Future Strategies and Points of Interest

7.1. What Generation will utilise Mobile Email?

Chart 7.1: PC/laptop Email Usage, 2004-2009

7.1.1. What will email be used for?

Chart 7.2: Business Email v Consumer Email Ratio, 2009-2014

7.2. Pricing

7.2.1. Pricing Strategies

7.3. Why choose Email over SMS?

7.4. Handset Development

7.4.1. What Impact Will Convergence Have?

7.4.2. Affect of IM and Social Networks?

Table 7.1: Internet Sector Growth, December 2007-December 2008

7.5. Revenue

Chart 7.3: Mobile Consumer Email Revenue, 2009-2014

8. Conclusions and Recommendations

8.1. Recommendations

8.1.1. For Mobile Operators

8.1.2. For Mobile Manufacturers

8.1.3. For Webmail Providers

8.1.4. For Technology Vendors

Companies Listed








China Mobile

Critical Path







Good Technology



Hewlett Packard




















Open Mobile Alliance



OZ Communications











Sony Ericsson

Sprint Nextel

Starfish Software

Sun Microsystems



SyncML Initiative










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Reportlinker Adds Mobile Email 2009: Challenging Blackberry and succeeding in the consumer market

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